Move Over Butter! Novo Nordisk Is the New Condiment in Town

Gracie Cavnar
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If you watch cooking shows, browse bookstores or stand in the checkout line at grocery stores, you most likely know of celebrity chef Paula Deen. Dubbed as "The Butter Queen," Deen is known for her southern charm and her southern (high fat, high sugar) recipes; she has been a Food Network staple for nine years, starring in her own cooking show, "Paula's Home Cooking," showcasing stick-to-your-gullet, down home southern comfort recipes.
Deen has announced that she has had Type 2 Diabetes for three years. Normally, how a person deals with his or her health issues is a personal matter, but when the health issue involves a public figure whose empire was built on the very foods that factored into her illness, then it's a different story. Her diabetes announcement coincided with another, even more surprising announcement: she will now be the official (paid) spokesperson for the diabetes medication Novo Nordisk.

Deen's endorsement of a diabetes drug only reinforces the already-engrained American mindset that we can eat however we want - no matter how unhealthy and no matter how much - as long as there is a pill that we can take to alleviate some of the damage. Why not take a preemptive approach and simply employ common sense and moderation when it comes to diet? Type 2 Diabetes is a chronic disease that can be avoided or at the very least managed with factors that are in our own (and not the pharmaceutical industry's) hands. Although anyone can get Type 2 Diabetes, the first factor is most often listed as being overweight or obese.
 
In addition to promoting the diabetes drug, Deen is also promoting - on a new website entitled "diabetes in a new light"- southern style dishes that are on the "lighter" side, more exercise, less stress and more doctor/patient partnering to manage the disease.   The public and her fellow TV star-chefs, are not buying it.  The Huffington Post continues to publish stories about the continuing backlash: http://www.huffingtonpost.com/2012/01/23/paula-deen-diabetes-announcement-celebrity-chefs-support_n_1224454.html

Although the media frenzy surrounding Deen's declaration is focused on adults with the chronic disease, there is another section of the population - albeit surprising and disconcerting - that needs our attention: children.  Although just a few years ago it was rare to hear of a child with Type 2 Diabetes, those numbers - in conjunction with children's weight- are steadily increasing.  Type 2 Diabetes is a direct result of obesity.  This is a very serious problem across the country, especially in Houston where it is estimated that 28% of fourth graders, 16.7% of adolescents, 15-18 years of age, and 29.1% of adults are obese.  With this generation's fast-paced lifestyle, children (and adults) are eating out more and exercising less, paying more attention to the immediacy of food than to the health benefits of food.

Recipe for Success Foundation - with our focus on changing the way children understand, appreciate and east their food  - continues to advocate for improvements in the food world; and with each change, whether incremental or immense, we get closer to fulfilling a promise for healthier children.

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