Mickey Mouse is throwing a dinner party. Junk foods are not invited.
Disney - a word that connotes loveable characters, memorable songs and interactive education - is now extending its educational reach to child nutrition by way of stricter marketing standards for its commercials. The behemoth company has decided to align itself with the national push for healthier, happier kids.
"As the anti-obesity and junk-food marketing din continues to reach epic volumes among children's health advocates, the Walt Disney Co. has responded -- this week, the company announced new rules for its children's networks that could ban ads for junk food marketed to those young viewers." Healthy Decision Disney
With the full support of First Lady Michelle Obama, the Walt Disney Co. promises to make an effort to positively influence children's eating habits. And what better way to achieve this goal than to address the issue in the pervasive and persuasive medium of television. Set to go into effect in 2015, these amended nutritional guidelines will target the worst offenders, such as sugary cereals, fruit drinks and prepackaged lunches. In a nationwide attempt to push for more fruit and vegetable consumption and less processed, unhealthy foods, the new guidelines will require that each food item advertised on the Disney network have lower levels of fat, sugar and sodium.
"Parents can be confident that foods associated with Disney characters or advertised on Disney platforms meet our new, healthier nutrition guidelines," Robert Iger, chairman and CEO of Disney said in a statement. USA Today Disney
More fruits and vegetable consumption is exactly what Recipe for Success Foundation advocates. "Making healthy food fun" is the motto for RFS's award-winning Seed-to-Plate Nutrition Education program, offering interactive gardening and cooking classes. However we choose to empower our children to make healthier decisions - whether it's through a cooking class at school or through a commercial break on a prime time children's television show- we extend knowledge and power to a young generation who depend on our guidance to help mold their healthy habits.
Do you think that the new Disney marketing guidelines will affect what children crave for breakfast, lunch and dinner?
Disney - a word that connotes loveable characters, memorable songs and interactive education - is now extending its educational reach to child nutrition by way of stricter marketing standards for its commercials. The behemoth company has decided to align itself with the national push for healthier, happier kids.
"As the anti-obesity and junk-food marketing din continues to reach epic volumes among children's health advocates, the Walt Disney Co. has responded -- this week, the company announced new rules for its children's networks that could ban ads for junk food marketed to those young viewers." Healthy Decision Disney
With the full support of First Lady Michelle Obama, the Walt Disney Co. promises to make an effort to positively influence children's eating habits. And what better way to achieve this goal than to address the issue in the pervasive and persuasive medium of television. Set to go into effect in 2015, these amended nutritional guidelines will target the worst offenders, such as sugary cereals, fruit drinks and prepackaged lunches. In a nationwide attempt to push for more fruit and vegetable consumption and less processed, unhealthy foods, the new guidelines will require that each food item advertised on the Disney network have lower levels of fat, sugar and sodium.
"Parents can be confident that foods associated with Disney characters or advertised on Disney platforms meet our new, healthier nutrition guidelines," Robert Iger, chairman and CEO of Disney said in a statement. USA Today Disney
More fruits and vegetable consumption is exactly what Recipe for Success Foundation advocates. "Making healthy food fun" is the motto for RFS's award-winning Seed-to-Plate Nutrition Education program, offering interactive gardening and cooking classes. However we choose to empower our children to make healthier decisions - whether it's through a cooking class at school or through a commercial break on a prime time children's television show- we extend knowledge and power to a young generation who depend on our guidance to help mold their healthy habits.Do you think that the new Disney marketing guidelines will affect what children crave for breakfast, lunch and dinner?
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